I feel like the season running from February to November is probably the right length of season for us, but its probably too early to tell if there could be any other changes going into the next rights cycle. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. So if were looking at 3 million viewers, thats about 300,000 people that would not be able to see our content simply because its early on and trying to bring in the West Coast viewer. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. Learn more about how Statista can support your business. (Keep in mind last year's audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.) Those numbers of course, dont tell the entire story. However, the 2022 season represented very notable numbers. So what Steve is referring to, the opportunity that we have in 2022 if the weather cooperates, is one that were pretty excited about. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. In viewership and the key adult demographics, NASCAR dominated the FOX Sunday night line-up of animated series none of which averaged even one million viewers. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. Most valuable sport event brands worldwide 2019, Racing teams of NASCAR ranked by team value 2019, Average U.S. TV audience of NASCAR races 2019, Daytona 500 TV viewers in the U.S. 2000-2022, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. (2022). It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. Please create an employee account to be able to mark statistics as favorites. NASCAR still attempts to do the best it can when it comes to getting the word out. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. NASCARs popularity is down and the ratings reflect it. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. The NFL is going to have a game exclusively on Amazon; IndyCar is going to have a race exclusively on Peacock. Sunday's NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). You only have access to basic statistics. While NASCAR consistently ranks at or near the top of weekend viewership for all sporting events, the decline in raw numbers comes at an inopportune time. What really has allowed that change to be possible is a lot of the recent scheduling changes that weve made. In fact, Talladega proves that it is not simply a TV problem. The ESPN and ABC broadcasts increased 26% and 8% respectively . Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. NASCAR has suffered with declining attendance for years from its heyday in the early 2000s, when it was routinely drawing crowds well over 50,000 to 100,000 essentially for every Cup Series race. Because that race is so large from a viewership perspective, youre talking about nine million viewers. Plus, the hype leading from the Clash helped the start of the year. FedEx might not like, but at least you could fill that big booth on ur podcast. Are you interested in testing our business solutions? Steve Phelps said, We are going to have our most successful year on TV, weather permitting, that weve had in a long, long time. Hes very bullish on 2022 and where he thinks the ratings are going to be. Herbst spoke with The Athletic before the Cup Series championship finale at Phoenix Raceway about a number of topics: ratings, NASCARs relationship with Fox Sports and NBC Sports, future negotiations, whether a Cup Series race could exclusively be aired on a streaming platform, why NASCAR feels it is one of the most stable sports leagues on television and why its well-positioned to see a growth in viewership in 2022. Racing, like basketball and other sports, has seen year-to-year ratings decline. A shot that shows the overall value sponsors receive. (Photo by AaronP/Bauer-Griffin/GC Images). To say that 2022 is important would be an understatement because its our audition year for the rights deal in 2023. I wouldnt trade anything that happened with Bubba Wallace winning at Talladega for the world, but that race ran on Monday afternoon on NBCSN versus on NBC on Sunday, which is always one of our higher-performing races. (The Athletic obtained data that confirmed Herbsts point). Feel free to sort the table by column, or if you'd like to compare races at a certain track, television network or any other metric against other races with that same metric, simply type it in the search bar above the chart and your chart will be limited to just those races. I think the 1979 and 2013 Daytona 500s had artificial bumps in ratings/viewership because of a snowstorm in the Northeast in 1979 when people stayed home and watched the race that wouldnt have otherwise. What does that present for NASCAR in terms of going out and trying to capture an audience? The truth was of course far from that. Average U.S. TV audience of NASCAR races 2019. So that's a positive viewership increase of 2%. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Reported number of 4.682 million was adjusted to 4.336 million for 2022, 2022 on Saturday night, 2023 on Sunday afternoon, 2022 on FOX, 2023 on FS1. Is NASCAR comfortable having a Cup Series race exclusively on a streaming platform, which is great in some respects, but will also limit the viewership possibilities compared to a race on a broadcast network? Our intent is to make our content as broadly available to our fans who are watching NASCAR as they are consuming content. So I think thats probably unlikely. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. Not just from a financial perspective, but from what is the distribution sweet spot that makes the most sense for our industry and our fan base. The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. They are now just one part of a bigger picture: one pixel of a screenshot. Try a week on us. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. Delaware is in its third year with just one . For the weekend, Talladega placed second among sporting events behind the competing Kings-Warriors NBA playoff game on ABC (7.52M). We feel really good about the length of our season. Then you can access your favorite statistics via the star in the header. And a lot of that will be dictated by the penetration levels that are there at the time of the year. NASCAR at Dover live updates, highlights from 2023 race Related: Phoenix race results from March 13, 2022 (NASCAR Cup . Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. The last TV deal NASCAR negotiated in 2013 was a record television deal for NASCAR. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. The NASCAR Cup Series race at Las Vegas is down slightly from late February race in 2021. June 16, 2022. working with us to tweak the distribution as needed. You may opt-out by. Brilliant. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. We needed them in 2020. Find your information in our database containing over 20,000 reports. Herbst is tasked with putting the puzzle pieces together made all the more challenging because NASCARs current contracts with Fox Sports and NBC Sports expire at the end of the 2024 season, setting up pivotal rights negotiations that will begin in the spring of 2023, shaping NASCARs direction in both the short and long term. You have to look at the penetration levels and the trajectory of those platforms at the time that we do our rights deal. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. There is a lot of tradition in these race lengths. Fans can also watch NASCAR races for free by signing up for a trial of fuboTV. Upon further review, however, the country's most popular racing series has a reason to be concerned. The sport has seen two major boosts for the 2022 season. This is the first time the sport has seen an average of over three million average viewers per race since the 2018 season too. Chart. Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million). The advent of streaming services has further changed how sports are presented to viewers. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. Surprisingly, NASCAR has also outshined other sports. This years Auto Club 500 averaged 4.32 million in that post-Daytona slot. The other scenario that we could do is run midweek races, which we were forced to do in 2020. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. For us, we are a linear TV property today. Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. The 2020 and 2021 Daytona 500 were rescheduled due to inconducive weather and they happened on Mondays. The Sporting News is tracking live updates from Monday's race at Dover. So if you think about where we were in 2018, when we started to make a number of the systemic and seismic changes to the industry between bringing NASCAR and ISC together and SMI going private, I think if you think about where we were in 2018 following a wave of driver retirements Jeff Gordon, Tony Stewart, Dale Jr. that certainly had an impact on viewership.
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